How To Pitch To Journalists (for PRs):
As a prolific freelancer myself for over ten years experience I am confident pitching in to busy and demanding editors across tabloids, broadsheets, glossies and broadcast media - I know what works, who to contact and how to deliver a pitch successfully.
I have experience of both sides of the fence - being a busy commissioning editor and someone from outside pitching in an idea - and can ensure your product gets the best possible chance of hitting the mark.
I have provided the below group/one-to-one training for leading PR companies like Hope & Glory, Instinct, Clarion, Ketchum Pleon and 3 Monkeys, with each kindly making repeat bookings.
The seminar takes places in two halves. First, I present a seminar demonstrating - in fuss-free, punchy guidelines how to deliver a strong, incisive pitch (both by email and phone), detailing what works, what times of day to ring, which titles to target and making sure you reach the editors who commission which stories. Second, all attendees get the opportunity to perform a dummy pitch to me in private - I listen to their pitch on a landline in another room (looking at it from the point of view of an editor - be that newspapers, magazines, etc). I then provide one-to-one, confidential feedback to them by email so they can see exactly how they can tighten and streamline their pitches.
Other Media Training:
I have also delivered media talks and spokesperson training to Great Britain Olympics Swimming team, Royal College of Midwives, Virgin Money, Ancestry, Prostate Cancer, Confused.com and Virgin Holidays among other big companies - working alongside Suzy Bookbinder's reputed Zamala International team.
Each session readies key spokespeople for live TV/radio and press conferences as well as sit down newspaper interviews, getting them match fit and confident in front of the toughest news reporters and high pressure live situations.
Rates and references on request through my 'Contact' page.